Welcome to Shuppex Watch Post — SevenFriday

Everything you wanted to know about the industrial-inspired watch brand

Posted by Team Shuppex on

SevenFriday Chief Daniel Niederer gives us the low-down on the unconventional brand’s ethos Who wouldn't want seven Fridays in their work week? That was pretty much the philosophy behind the Swiss horological startup Sevenfriday. Founded in 2012 by Daniel Niederer, the brand made a name for itself by making unique, industrially themed timepieces using a Miyota movement for their 'squircle' shaped, bold timepieces that are more of a fashion statement than a horological one. We caught up with the man himself, as SevenFriday opened its first exclusive retain outlet in the country, in Mumbai. How would you describe SevenFriday's design...

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